What is the difference between contests and sweepstakes? Which is right for me?

Contests draw a winner based on merit or skill (the funniest video, the best photo,etc.) , whereas sweepstakes draw a winner based on luck and are random in nature. Contests are a great way to engage your audience and can even provide material for future marketing materials. Sweepstakes, on the other hand, are easier to enter and therefore typically receive more entries but generally have less engagement.